Overview
SOTC needed to kick off the 2025 sales cycle with a sharper, more culturally grounded campaign. The work used regional travel quirks to show that SOTC does not speak to India as one audience, but understands how different families choose, plan, and dream.
Travel decisions in India are deeply regional. Language, food preferences, family dynamics, comfort zones, and local habits all shape what makes a holiday feel right.
Our Role
Success
Campaign System
The campaign used familiar cultural details to make SOTC feel like a travel partner that knows how India actually plans holidays.
Social Extension
Static and carousel-led social assets helped the regional idea travel into bite-sized formats across the campaign ecosystem.
Regional Films
The campaign rolled out across languages and states, each film carrying its own cultural cue while laddering up to the same travel-partner promise.
A youth-facing health insurance campaign that reframed adulting around everyday choices and financial maturity.
A Moto Razr relaunch that used nostalgia, celebrity energy, and digital commerce assets to make an icon feel new again.