Portfolio
WORK
Explore work shaped around audiences, culture, intelligence, and the systems brands need to move faster.
Featured Work
Case-study previews across priority audiences.
Mere Choice Ka Health Insurance
A youth-facing health insurance campaign that reframed adulting around everyday choices and financial maturity.
Strategy, conceptualization, creative execution, production, digital and social extensions
#FlipTheScript
A Moto Razr relaunch that used nostalgia, celebrity energy, and digital commerce assets to make an icon feel new again.
Strategy, conceptualization, brand ambassador selection, creative execution, production, digital launch, e-commerce store and media asset creation
India's Favourite Travel Partner
A regional campaign platform that showed how SOTC understands India's many travel preferences.
Strategy, conceptualization, creative execution, production, marketing collateral support, 360 extensions
Hunt for the Slowest Laptop
A Back to School campaign that made Reliance Digital memorable by hunting for India's slowest laptop.
Strategy, conceptualization, creative execution, production, social media management
Technosport
A youth-facing Olympics campaign that reframed athletic spirit around intent, self-belief, and everyday movement.
Strategy, conceptualization, scripting, productionSignal to Community
A social-first launch system built around emerging audience signals.
Audience intelligence, creative strategy, campaign system
Household Decision Map
A decision journey for household occasions, routines, and purchase triggers.
Research synthesis, segmentation, content architecture
Influence Engine
A brand platform for women-led influence across digital and retail contexts.
Positioning, campaign idea, channel planning
Regional Growth System
A market activation model tuned for language, locality, and category maturity.
Market intelligence, creative localization, rollout playbook
Buyer Clarity Platform
A clearer story and content system for complex B2B buying committees.
Narrative strategy, content system, sales enablement