Homes, occasions, routines

Families & Households

Work shaped around the messy, emotional, and practical decisions inside modern households.

Category Work

Selected case-study previews.

01 / Families & Households

India's Favourite Travel Partner

A regional campaign platform that showed how SOTC understands India's many travel preferences.

Strategy, conceptualization, creative execution, production, marketing collateral support, 360 extensions
02 / Families & Households

Household Decision Map

A decision journey for household occasions, routines, and purchase triggers.

Research synthesis, segmentation, content architecture