Overview
motorola needed to relaunch the Moto Razr in a way worthy of its iconic status. The campaign leaned into the memory of the original Razr while giving the new foldable a sharper cultural and e-commerce launch system.
The Razr was never just a phone. It was an attitude, a gesture, and a pop-cultural object. Reigniting that memory gave the brand a way to make the foldable category feel more democratic and desirable.
Our Role
Success
Launch Energy
The campaign borrowed from Razr memory without getting stuck in the past, giving the relaunch a confident digital-first rhythm.
Product Attitude
Visual assets and product moments helped turn the device form factor into a recognisable launch behavior.
Commerce System
E-commerce and media assets extended the relaunch beyond the hero film, keeping the campaign idea connected to conversion environments.
Banners
Campaign banners carried the iconic product shape into commerce and media surfaces while keeping the launch visually tight.
Media Assets
A system of launch banners and digital assets kept the Razr silhouette and #FlipTheScript idea visible across campaign touchpoints.
Digital Video
The campaign extended into a peppier film expression, keeping the relaunch playful while reinforcing the icon's return.
A youth-facing health insurance campaign that reframed adulting around everyday choices and financial maturity.
A regional campaign platform that showed how SOTC understands India's many travel preferences.